Sparks Media x Johan Cruijff ArenA 

This is why the Johan Cruijff ArenA collaborated with Sparks Media to launch a local media campaign to promote Burendag 2023. The campaign aimed to engage diverse communities within Amsterdam Southeast, ensuring maximum reach and participation.

Sparks Media orchestrated a comprehensive cross-media campaign to publicize the event. The media platforms involved in this campaign had an estimated combined reach of over 50,000 listeners, viewers, and readers (Source: Kleine Consultant, 2022). These platforms effectively reached various communities in Southeast, including:

• Dutch-speaking residents
• English-speaking residents
• Twi (Ghanaian) speaking residents
• Surinamese communities
• Spanish-speaking residents
• Javanese communities

Campaign Channels:

The information was disseminated through community leaders who are trusted figures within their respective communities. The campaign leveraged multiple media channels for optimal impact:

• TV (Audiovisual): Engaging visual content aired on local TV channels.
• Radio (Audio): Informative and inviting radio segments broadcasted to local listeners.
• Digital News Articles (Written): Compelling written content published on popular digital news platforms.

Outcome:

The campaign was a resounding success, with all 1,000 tickets for the ArenA tour being claimed in record time. This overwhelming response highlighted the effectiveness of the targeted media outreach and the strong community interest in participating in the Burendag celebration.